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How social media commitments can eat you alive
Social media can creep up on you. I was talking to a friend the other day who has blogged for many years. Then a friend asked him to start a podcast. He had always wanted to try this and so he...
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Should I become a content entrepreneur with a blog or a newsletter?
On the TILT blog, Dylan Redekop put forth an opinion that if you’re starting out as a content entrepreneur, you should focus on a private newsletter instead of a public blog. I wholeheartedly and...
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New data-based strategies to win on TikTok
My friend Dennis Yu is a remarkable marketing genius. His track record of applying data science in creative new ways is unparalleled … as evidenced by decades of success with novel social media...
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Is this the biggest marketing megatrend of the decade?
I’ve been thinking a lot about relevance lately. When you get down to it, having a great career, company, or brand gets down to one thing: fighting to be relentlessly relevant. This means being keenly...
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What is the best social media channel for my business?
I’ve been blogging for more than a decade and I realized I’ve never answered this question — the most-asked question I receive — “What is the best social media channel for my business?” So I will try...
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Is there a renaissance ahead for organic social media?
Today I’m going to discuss a possible trend and business opportunity. My views here are subjective because there is really no way to prove my observations. I could be completely wrong. But if I’m...
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Five things you need to change on your website right now
I have fun helping people with their business and marketing strategies, and more often than not, I recommend some easy tweaks to their website. Most people are missing the same five key ingredients on...
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Does social media marketing still matter? Not like you think.
I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if...
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What is the ROI of a blue check mark?
On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there’s nobody better to accompany me than marketing genius...
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Who’s responsible for social media addiction? Me and you.
social media addiction Many times in my career, I’ve used a variation of this phrase: “I want this (product / content / service) to be so good people are addicted to it!” In a way, that’s the ultimate...
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Why you need to ditch LinkedIn as your content platform
OK, I’ve had enough of this. In four out of my last five coaching calls, the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a...
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The ROI of creators: An inspiring influence marketing case study
Scottsboro, Alabama, (population 15,750) is a sleepy river town known for its First Monday craft fair, Payne’s Soda Fountain, and hot, muggy summers. It would not be considered a hotbed for influencer...
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The biggest mistake content creators make today
The topic for this blog post came to me in a dream. I woke up from my dream thinking, “Yes, it’s true. There really is one big mistake content creators make. I should tell others about it!” I’m sorry...
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