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How to begin social media marketing with no budget
By Kiki Schirr, {grow} Contributing Columnist In many new businesses, especially startups, there isn’t a large budget for social media marketing. Perhaps you’re looking at marketing with no budget at...
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What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)
By Brooke B. Sellas, {grow} Contributing Columnist The number one thing I ask on sales calls is, “What’s your social media marketing purpose?” Or, “What’s the value of your social media activity?”...
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3 Examples that Prove the Power of Brand Storytelling
By Ekaterina Walter {grow} Community Member Take a step back and imagine the past week in your life. Chances are, it’s been filled with stories. When humans come together, we may share a few facts and...
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Amazing Facts Every Marketer Should Know About Fortnite
By Kiki Schirr, {grow} Contributing Columnist Even if you’re not familiar with the video game Fortnite, you’ve likely seen their dancing video game characters in media images, on children’s T-shirts,...
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What is the true business value of social media engagement?
By Mark Schaefer One of the go-to business metrics of the social media era is engagement. It just makes sense. If people are engaging with our content through likes, shares, and comments, that seems...
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LinkedIn video: Will marketers ruin this, too?
? via GIPHY By Kiki Schirr, {grow} Contributing Columnist LinkedIn gave the ability to upload video to its general user in August of 2017. In June of 2018, they added sponsored content and corporate...
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What superhero is most like your social media marketing strategy?
By Kiki Schirr, {grow} Contributing Columnist As a fellow social media marketer, you know the challenge we all face daily — reassuring our coworkers that we are not, in fact, a superhero. (That is,...
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Attention spans are not decreasing. We’re just too skippable.
By Jim Kukral, {grow} Community Member Major League Baseball has a big problem. It’s too skippable. The games are too long, both on television and in the ballparks. There isn’t enough action and too...
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Do you know what business you’re really in?
By Keith Reynold Jennings, {grow} Contributing Columnist Introductory Note from Keith: It’s a privilege to be a new contributing columnist for Mark’s blog, {grow}. I hope you’ll reach out and...
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A social media myth: Do we really need to “listen to our customers?”
Sure, we need to listen to our customers. But how? Here’s a familiar piece of advice posted by an ad agency executive last week: “There are conversations taking place about your company or brand 24...
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Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
As a long-time ad guy with global agency TBWA, I’ve had to re-think my views on marketing throughout my career. When we first started working with influencers or brand ambassadors back in 2008 (on...
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All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok seems to be everywhere in the social media conversation … and with good reason. Today, let’s take a rational view of this fascinating platform and its role in building a personal brand and a...
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Why there is no first mover advantage in social media
One of my readers left this comment the other day as she advocated that you should establish a foothold in every emerging social media channel — a first mover advantage: “If you’re among the first on...
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Why branding is rooted in evolution. We brand to survive.
By Evelyn Starr, {grow} Community Member In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands and that this is the new order of marketing. From an...
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Winning the War for Attention: A talk from #SMMW20
Winning the War for Attention I’ve been a speaker at all eight Social Media Marketing World events and it is always an annual highlight for me. It’s like coming home to family — so many wonderful...
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For business to win in the coronavirus crisis, head to the bottom of the pyramid
The only discussion in business circles these days is, “how do we survive in this coronavirus crisis?” Understandably, this is a confusing and unprecedented time. But the answer to the question is...
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Why Pinterest is the content marketing secret weapon
By Alisa Meredith, {grow} Community Member Pinterest … That’s for women and weddings! Besides, my customers aren’t there. If I had a dollar for every time I heard something similar to that … According...
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Why Your Content Isn’t King Any More
“Content is king” has been a very common phrase in the marketing field for years. This mantra has certainly become part of our language, maybe even part of our DNA. But I think this is one of those...
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A human brand and my vulnerability journey
Vulnerability is a hot topic these days. I’m seeing this connection between vulnerability and leadership in all types of business literature and posts. So it’s not surprising that in conversations...
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A lesson in the power of artisanal marketing
I made a short and sweet video for you about some inspiration I received from my friend Ann Handley. If you prefer to read rather than view a video, an edited transcript about this idea of artisanal...
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