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25 Nuggets of Essential Social Media Wisdom
I spend a tremendous amount of time coaching young people and others who are new to the marketing scene. It occurred to me that some of the advice I’m spreading around might be helpful to a broader...
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A balanced view of using Snapchat for marketing
Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason. There’s a serious “fear of missing out” factor here — Snapchat has become one of the most...
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7 Ways a small business can use social media resources wisely
This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big global companies usually...
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Why “rich content” is central to your social media strategy
Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years...
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How do you build a content strategy when a market is already littered with...
I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our...
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Research shows “be more human” really works
Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence book. I asked him, “In this very noisy world, how...
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How to turn social media connections into an actionable audience
By Mark Schaefer Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections...
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The 3 factors behind Snapchat consumer behavior
By Jay Acunzo, {grow} Community member Say you’re in the business of building dams. Your dams are made of steel, concrete, and granite — you know, for that fancy-dam feel. Question: If that’s your...
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Finally, the truth about social media and customer engagement
By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with...
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How to be a marketing maverick in an old-fashioned industry
By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to...
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20 Ideas to super-charge your social media network
By Mark W. Schaefer Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is...
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Success may mean staying true to what you know is true
By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they...
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8 Strategies to stand out when you’re late to the content marketing game
By Mark Schaefer You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more...
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Finally, the truth about social media and customer engagement
By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with...
View ArticleClik here to view.
How to be a marketing maverick in an old-fashioned industry
By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to...
View ArticleClik here to view.
20 Ideas to super-charge your social media network
By Mark W. Schaefer Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is...
View ArticleClik here to view.
Success may mean staying true to what you know is true
By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they...
View ArticleClik here to view.
8 Strategies to stand out when you’re late to the content marketing game
By Mark Schaefer You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more...
View ArticleClik here to view.
Why we create crap content: We’re afraid
By Mark Schaefer An industry “thought leader” recently characterized me as a “loose cannon.” I found this surprising since this implies there’s a set of standards and expectations that I am not...
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Three drastic marketing changes ahead for 2017
By Mars Dorian, {grow} Contributing Columnist Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I...
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